Aadhyam-Aditya Birla Group under CSR has joined “Me&K’ brand Srinagar in setting up Centre For Excellence (CFE) at the old city’s Narwara area to restore the lost hand-driven processes involved in the intricate  Pashmina shawl weaving industry here. It will start enrolling women weaver also. Directorate of Handicrafts and Handloom, Kashmir, has announced a Minimum Support Price (MSP) for geographical indication (GI)-certified hand-made Pashmina shawls “to sustain the old techniques”.

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